The secret of our business success is not who you know, but what you know. This fact has determined our strategic direction of development and the path we want to take in the future. We have identified potentials in all regions and we will expand the network of pharmacies until we make good pharmacy practice available to the largest number of Serbian citizens.
BENU pharmacies are characterized by a new and modern approach in the implementation of pharmaceutical services with an emphasis on health protection and prevention of health problems. Pharmacies are a combination of reduced form, comfort and warmth that make a unique feeling of comfort and welcome. Each user is approached from the aspect of specific needs and in accordance with good pharmaceutical practice.
It is important for today's customer to feel free and to have the right to choose. The customer wants and needs to understand. That is why we put the knowledge of our pharmacists in the function of understanding, because we need and want the reaction of the other side. Sometimes it is a sub-question, additional information and sometimes a simple and sincere gratitude.
Only in this way we can build mutual trust and loyalty. Because we can talk about everything but we are essentially there for health.
For us, that is not just a word, but a job that we have chosen and to which we are dedicated.